Intelligence & Strategy (suite)
Applied intelligence to decide better and faster. Deliverables: analysis, scenarios, prioritization and executive dashboards.
Services
Our starting point for bringing order to the noise
We align teams and move the conversation toward solutions. Here we combine diagnosis, narrative and execution to restore legitimacy and lead the agenda with public evidence of change.
Intelligence and Strategy
Analytics & Measurement
We measure reputation, reach and real effect on the conversation/agenda. Monthly dashboard, pre/post studies, early alerts.
Brand Strategy
We define the essence, promise and architecture of the public brand/project. Territory and pillars, tone principles, roadmap.
Creative Strategy
We translate strategy into effective, measurable creativity. Guiding concept, key visuals, creative KPIs.
Communications Strategy
A comprehensive roadmap: messages, spokespeople, channels and calendar. Stakeholder map, narrative guide, content plan.
Intelligence Unit
A dedicated cell for listening, risks and opportunities 24/7. Advanced monitoring, rapid response, reports.
Creativity
Brand Design
A solid visual identity, adaptable to public and digital contexts. Logo, visual system, manual, templates, press kit.
Brand Messaging
A consistent message system for every audience. Core message, manifesto, phrase library.
Creative Campaigns
Campaigns that move conversation and action. Creative idea, assets, media plan, evaluation.
Digital Experience
Web, UX & UI Design
Clear, accessible sites focused on conversion/credibility. Architecture, wireframes, responsive design.
Web Development
Secure, fast and scalable development. Front/back, CMS, technical SEO, performance.
Clarity Blocks (WordPress framework)
Modular components to build fast and maintain easily. Block library, custom editor.
Website Support & Maintenance
Preventive and evolutionary maintenance. Updates, backups, security, hour bank.
Conversion Rate Optimization (CRO)
More results from the same traffic. UX audit, A/B testing, instrumentation.
Digital Marketing
SEO
Organic visibility focused on authority and useful content. Technical audit, keyword strategy, editorial calendar.
GEO (influence in AI-driven search)
We prepare your presence for assistants/generative AI. Entity optimization, E-E-A-T content.
Content Marketing
Content that educates, persuades and sustains conversation. Editorial line, production, distribution.
Digital PR
Digital relations for reputation and authority. Media identification, story angles, mention management.
Paid Search
Capturing demand with high intent. Campaign structure, creatives, optimization.
Paid Social
Precise reach and targeting on social networks. Per-platform strategy, assets, reporting.
Public Relations
Events & Awards
Events and recognitions that legitimize and amplify. Concept, programme, production, relations.
Influencer & Media Relations
Bridges with opinion leaders and the press. Spokesperson map, briefs, follow-up.
Thought Leadership
We position your voice as a benchmark. Ideas agenda, conferences, op-eds, dissemination plan.
Corporate Communication
Issues & Crisis Communications
Communications management of sensitive/controversial topics. Stakeholder mapping, messages, situation room.
Senior Crisis Council
An ad hoc council for complex, multi-actor crises. Expert committee, protocols, simulations.
Media Training
Training for demanding spokesperson roles. Message technique, drills, manual.
Brand Reputation Management
Active reputation management with metrics. Indicators, advocacy programmes, executive report.
Responsible Business
We align purpose, practices and responsible communication. Responsibility framework, ESG narrative, activations.
Communication Policy Unit
Clear policies to communicate better and avoid risks. Guidelines, playbooks, protocols, training.
Employee Value Proposition and Internal Communication
Internal commitment that is felt on the outside. EVP, internal narrative, culture plan, channels.
Government Relations and Public Affairs
Public Affairs Strategy
Strategies to influence the agenda and regulations. Actor map, messages, legislative calendar.
Public Policy Analysis and Risk Audits
Reading public policy with real impacts. Analysis of initiatives, risks, position papers.
Political Advocacy
Narratives and actions for specific causes and changes. Advocacy campaign, activation kits, measurement.
Public Affairs Coaching and Training
Practical training for teams that influence. Workshops, tools, evaluation.
Coalitions and Partnerships
Alliances that add legitimacy and scale. Partner identification, agreements, communication plan.
Political Events and Thought Leadership
Forums, dialogues and summits with purpose. Curation, production, proceedings.
Social Media and Influencers
Social Content Performance Analysis
We know what works, why and how to scale it. Audit, insights, dashboard with targets.
Social Branding and Creative Content
A social identity with purpose and visual coherence. Guidelines, template library, creative calendar.
Social Media Strategy and Campaigns (organic + paid)
A comprehensive strategy to grow with purpose. Objectives, organic + paid plan, metrics.
Executive Social Presence and Reputation
Executive/leadership voices with authority and humanity. Personal style, scripts, risk management.
Social Media Crisis Counsel
Fast, proportionate responses on social media. Assessment, messages, community management.
Influencer Marketing and Creator Relations
Alliances with creators who add credibility. Matchmaking, management, measurement.
Ready to lead your own conversation?
Start with an express diagnosis. In less than 24 business hours we will tell you where to move first.