We harvest
We continuously gather the media flow of Mexico, Latin America and Africa, across four languages (es · pt · en · fr), into a proprietary corpus.
Consultancy · Mexico, Latin America and Africa
We read the media and power
Mosaico Público is a strategic communications and public affairs consultancy. Mosaico is how we read the media systems of three regions, up close, with method and with a position, to advise those who need to move through them.
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How we work
We harvest, we read, we advise
A single circuit: we gather the media flow of three regions, read it with our method and turn that reading into strategy for those who need it.
We read
We apply our framework: concentration and ownership, government advertising, parallelism, narrative and platform flows. Hard data plus judgement.
We advise
We translate the reading into position, message and movement: where you stand, what is being said, how to steer the conversation.
Our stance
Not impartial. Useful.
We do not pretend to be neutral. We are a consultancy: we read the media and power from a position, so that the reading is sharp and actionable. That is the difference between observing and understanding in order to act.
Where we read
Three regions, one method
Each media system has its own grammar: the duopoly and government advertising in Mexico, the Latin American “captured liberal,” the politics of belonging and the WhatsApp flows in Africa. We read them all with the same framework.
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A sample of our reading
Mexico: the “captured liberal” model
A television duopoly (Televisa ≈ 57% · TV Azteca ≈ 28% of the audience, HHI ≈ 4,253) and government advertising as soft censorship. This is what a country profile read by Mosaico looks like.
Our framework
Six dimensions for reading a media system
We start from the dimensions of Hallin & Mancini, raise clientelism to an axis of its own, disaggregate the State and add donor dependency, which is decisive for reading Africa.
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Need to move through these markets?
We give you the reading and the strategy. Start with a conversation.